Robinhood Gold: Campaign

AKQA, 2023

The Ask:
Get more people to sign up for Robinhood Gold and so they can start earning up to 5% APY.

The Solution:
Show them how Robinhood Gold makes your money do the most.

The Commercial

The Social Posts

We also worked with a variety of influencers to create organic and paid social posts promoting the “make your money do the most” theme.

The … Radio Spot?

What year is this again? Anyway, we wrote a radio spot and I was in charge of the record session, which was an interesting experience over Zoom.

My Role:
I was involved throughout the entire campaign — presenting concepts, deck building (so many decks), script & headline writing, directing and feedbacking with influencers, leading our VO and radio record, etc.