Pinterest: Right the Ratio

Grow, 2017

The Ask:
Inspire more ad women to take leadership positions.

The Solution:
Highlight inspiring ad women who’ve been through it themselves.

The Posts

Right the Ratio features a full series of pins — ranging from empowering to educational. The content comes from some of advertising’s most accomplished women, who give sound advice to young creatives and industry vets alike.

The Press

My role:
I was brought on to the team after “Right the Ratio” was defined. However, I lead the following copywriting duties, which included writing interview questions for the amazing women featured in our campaign, defining words like “mansplain”, and curating lists of advice/resources for women in the industry.