Red Bull: Ninja Giveaway

Grow, 2019

The Ask:
Give wiiings to a Ninja promotion.

The Solution:
Inspire some healthy competition among fans for a chance to win the ultimate prize — the chance to game with Ninja himself.

The Promo Video

Not only did Ninja agree to read my script with no changes, but he also posted the finished video on Instagram. Last I checked, it almost had 4 million views.

The Contest Site

My Role:
As lead copywriter on the project, I led the storyboard and script development for our promotional video. Then I teamed up with our amazing motion designer during the edit to nail down our music track, perfect the VO, and finalize the different cuts. I also collaborated with our design team, from wireframes to final design, on the content strategy, information architecture, and overall copy for our contest site.