Dietz & Watson: #ChooseTheTable

Allen & Gerritsen, 2017

The Ask:
Create the first national campaign for Philadelphia’s favorite family brand.

The Solution:
Help busy parents and families reclaim mealtime by inspiring more opportunities to eat together.

The TV Spot.

The Dinner Series.

In addition to the TV spot, we initiated a cross-country dinner series where local chefs used Dietz & Watson products to create surprising meals.

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see the site

My Role: As copywriter, I was a key member of the team — from concept creation and content strategy to execution and production. I wrote the TV spot and was in charge of the site copy.